We’ve received countless emails and messages regarding editorial submissions and how to get work published. We hear you! There is so much information out there that it’s confusing to know what advice to follow or to even know where to get started! 

Getting your work published in magazines is a powerful marketing tool. Editorial work allows you to build recognition in the commercial industry (or in the portrait world) which can lead into those important bookings.

Let’s dive into the top tips to give you more insight!

What Is a Fashion & Beauty Editorial?

Editorial photography is rooted in journalism and fashion, images are created to tell a story using the power of an image, rather than text, with a focus on creating a specific mood or tone for the piece. The images convey style, emotion, and personality on their own. 

Know your work and get published in magazines that fit your aesthetic

Diving into the world of editorial photography requires practice, patience, and a lot of creativity. If you are new to the editorial world it’s important to take time to reflect on your work and your current style. Knowing you have strong brand voice helps you determine what to say when marketing your work.

When you know your work find the best magazine for your style. There are many types of magazines, with such different vibes, you're better off taking your time and being sure you think you're a good fit. A magazine’s style and tone can vary greatly depending on its target audience, so do your research before sending in your submission.

You have to be confident in your work otherwise you will not be able to publish it.

How do magazine submissions work

There’s a lot of submission based magazines. However, take note that each magazine has its own guidelines and requirements. These guidelines usually help you understand how they accept files (file sizing and method of submitting), specific themes, how often they publish and how to send in wardrobe or clothing credits. If you submit your work to a magazine without reading this information, changes are your submission will be ignored. Set yourself up for success by writing down notes on each magazine when building a list of prospective editorial contacts.

Once you are ready to send your work, make sure to email everything in high quality (Figs Magazine accepts images via WeTransfer) along with a professional email. Editors receive hundreds of emails a day, so keep your email to two short paragraphs. Limit it to what you're emailing about, what you'd like to achieve, and a sentence explaining who you are. Include all information required by the submission guidelines. If you are pitching editorial ideas (with mood-boards) then introduce yourself, talk about your idea and that you’d like to contribute.

Now, this is a bit of a pet peeve of mine, but not everyone will be able to reply to your emails as fast as you may like. So, be impatient for a reply, but don't be alarmed if you don't hear back for a week. If your submission or pitch is rejected check your submission to make sure it targeted the right publications and included everything they asked for. If you receive a feedback don’t take it personally, it’s a great opportunity to learn. Rejection happens to everyone who pursues excellence in their work. Compare your work to quality editorials, take time to reflect on what your strong points are and what your weak points are. Be honest with yourself and know that it takes time to expanding your visual style.

Quality

It can be tricky as a beginner, but do your absolute best to produce quality work.

It's completely crucial to have stable, good lighting. There is a wide range of styles of lighting, and you have to discover and explore a style that works for both your brand and your publication. Ensure the ambiance you're setting with light matches the tone of the general idea.

Keep in mind that you need to stand out and communicate the value of your brand through your work. Make-up, hair and wardrobe needs complement each other the best, and make the most stylish outfits. If you have a line of just a few pieces, think of how you can highlight them all. Make sure that your make-up artist and hair stylist work well together.

Great team work is the main fundamental factor. The shoot should be fun, it will translate in the images. The team needs to work together on the same goal that fit the overall style and theme of the shoot. Your models will be one with your clothing, so make sure that they are “warmed up”. They should feel comfortable on-site and have some time before the actual shoot. This will allow them to not feel rushed and look more flexible on camera.

If you’re not a master at post-production, find someone who would be willing to help you edit the photos once they’re ready. Offer them credit and collaborate!

You’re an artist, take action, and you will reach your goals.

SUBMIT YOUR WORK

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